cultural awareness training

Cultural Workshops & Coaching

Cultural awareness workshops for any sized team, from 5 to 200 or more people, help your employees work together as one. These workshops allow them to see and value cultural differences and harness opportunities to improve productivity, creativity, efficiency, and profit.

Why is cultural awareness so crucial to an organisation?

Gaining a foundational understanding of culture's role in any setting is a smart way to give your team a global advantage.

Here are some of the key benefits of enhancing the cultural competence of your team:


  • Better Communication: Cultural awareness helps your team understand and appreciate different cultures' communication styles, leading to more effective communication and reducing misunderstandings.

  • Improved Client Relationships: Understanding clients' cultural backgrounds helps build stronger relationships. This can increase trust and loyalty, which is essential for long-term business success.

  • Better Customer Service: Give your frontline customer service heroes the tools and approaches to resolve conflicts effectively within the cultural context.

  • More effective negotiation techniques: By understanding cultural negotiation styles and practices, equip your sales team with strategies to navigate and succeed in negotiations.

  • Increased Competitiveness: With greater cultural understanding, services can be tailored to meet the needs and preferences of specific markets, providing a greater competitive edge.

  • Effective Team Collaboration: Teams composed of members from different cultural backgrounds can work together more harmoniously when they are culturally aware. This leads to better collaboration, higher productivity, and a more cohesive work environment.

  • Market Expansion: Understanding cultural nuances can facilitate entry into new markets. Companies can more effectively negotiate, establish partnerships, and market their products in culturally diverse regions.


Who would benefit from Cultural Awareness training?

Any multinational organisation, or function within that organisation, would benefit from a solid grounding in cultural awareness. It’s the secret sauce that helps people work together better, anticipating problems before they arise and resolving them quicker and more satisfactorily.

We can tailor the workshops to your particular needs, but here are a few examples of the use cases of this sort of training:


  • L&D training planning

  • Customer service training and goal-setting

  • New employee onboarding

  • Integrating a new off-shore team

  • Motivating staff and reward planning

  • Remote and global employee engagement

  • International sales team training

  • Training for any customer-facing role within an international setting

  • People teams

  • Senior leadership

What’s included in the workshops?

Our cultural workshops can be delivered in person or on-line with one of our specialist culture consultants. They have deep intercultural expertise, global marketing experience, and a detailed understanding of international business.

We offer two different workshops:

  1. Understanding Culture for Better Communication
    A 2-3-hour workshop designed to give an introduction to culture and how it affects communication and messaging. Ideal for teams who work internationally and need a cultural lens to guide planning, problem-solving, and written and verbal communication.

    With the help of case studies to bring each example to life, we aim to generate a series of ‘a ha!’ moments of awareness and self-reflection around cultural differences, rules and norms. The team will then be able to take away their learnings and immediately apply them within the business to solve their challenges.

  2. Cultural Competency for Global Success
    This workshop is more of a deep dive into culture and its role in your organisation. The length, structure and topics covered can be fully tailored to your needs, covering all the content from the introductory workshop plus specific material on the cultural profile of the countries you work with.

    We’ll also examine the specific topics you’re most interested in and how culture impacts them, such as project management, performance management, change management, innovation, and line management. The goal is to give all attendees real, actionable insight and ideas to take back into the business and help them thrive in their roles or with a particular project.

Ongoing support and cultural coaching

The workshops outlined above provide awareness and strategies for teams to become more culturally conscious.

However, some leaders and teams may require more in-depth skills, building on key areas of intercultural dynamics.

We can provide ongoing support in the form of:


  • 1-1 or small group coaching focused on specific clients or markets

  • Further Cultural Awareness Immersion sessions on specific topics related to cultural awareness, including communication styles, negotiation, problem-solving, leadership and sales & marketing.

  • Consulting for Leadership to support strategy development for global expansion.

  • As part of this approach, we can provide market-specific expertise to provide key insights into individual markets and cultural differences.

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