Feeling pressure to use AI but don’t buy the hype? We get that. In content creation and translation, it’s hard to separate hype from reality without first-hand experience.
With all the headlines shouting pros and cons at us, it’s impossible to know if AI works to generate copy unless you’ve tested it yourself. That’s where Sarah Lewis from Thread and James Brown from Comtec, step in. With their combined 8 years of experience, they have been separating fact from fiction in the world of AI-driven copywriting and translations.
Myths we’re bust together:
- “AI is new.” Actually, AI has been shaping our industry for years. We’ll show you how AI has advanced and how it continues to create opportunities in localisation and content creation.
- “AI doesn’t need humans.” Discover why AI alone isn’t enough to meet quality standards and how human expertise remains essential.
- “AI is always cheaper.” Think again – poor quality output can mean significant post-editing costs and brand risks. We’ll share real examples of hidden costs when AI isn’t used carefully.
- “AI is always faster.” Find out why AI often requires upfront work like prompt writing and data refinement, making it less of a quick fix than it seems.
- “AI is creative.” Can AI truly be creative? We’ll discuss where AI’s capabilities end and the need for human-driven creativity begins.
What you’ll learn:
- The pros, cons, and limitations of AI in copywriting and translation
- Practical advice on when to use AI (and when not to)
- Real-world case studies that illustrate AI’s true impact on quality, cost, and efficiency
Ready to get the real story? Listen to this webinar for an honest, myth-busting conversation about the role of AI in copywriting and localisation.