Are you ready to venture into China? The opportunities for brands to grow in this exciting economy are off-the-scale HUGE right now. China’s immense population is enjoying social and economic freedoms like never before, and the demand for western products and lifestyles has never been greater. Excellent news for any brand on a global growth mission!
But, before charging off into unknown territory, there’s an important question that needs to be asked: Are you approaching your international marketing with enough cultural brand and competence?
For a brand to shine in a new market, it’s essential for marketing teams to have a deep understanding of the culture they’re working within. And no, we don’t just mean following the latest food, drink and fashion trends! So, if you’re a B2B or B2C marketer, brand manager or creative head and you’re excited by the opportunities in China, view this webinar for expert guidance on how to make your marketing appropriate and impactful for the Chinese audience.
For this 45 minute session, our Head of Commercial, James Brown is joined by Domenica Di Lieto, China specialist and CEO of Emerging Comms, a leading agency that provides strategic advice and digital marketing services to organisations looking to enter and grow in China.
We are sharing expertise and insight on:
- What makes business in China so different to the UK .
- The differences across consumer demographics.
- Getting the product and branding mix right.
- Avoiding marketing translation mishaps.
- Examples of success and how to avoid failure.