website connectors

Content Connectors

Unlock seamless integration capabilities with our range of content connectors tailored to integrate effortlessly with your in-house systems and automate workflows. Say goodbye to manual hassle and hello to streamlined workflows, saving you hours of manual input and work each month.

Why use a content connector?

In a fast-paced world where digital content and the way we work is constantly evolving, there’s pressure to increase time-to-market and reduce overheads. With Comtec’s content connectors, we provide the tools to automate localisation and integrate it directly into your business systems, eliminating delays and errors while improving the speed and quality of your multilingual content management and delivery.

There are three key scenarios where a content connector might be just what you’re looking for.

Scenario 1: Launching a new localised Website, App or System

We all know how much time, effort and expense is needed when launching a new system, website or app in English. So, imagine, when faced with localisation for a range of new markets, you could skip the copy/paste AND save money on your dev expenses by sending the content directly to your localisation partner at the click of a button. Connecting with your system with our translation management system (TMS) has never been easier – we can complete integration within 2-3 weeks! What’s more once the connector is in place, it’s the perfect solution for enabling Continuous Localisation.

Scenario 2: Building an integrated multisystem workflow

It’s highly likely your marketing team are working with multiple systems at various stages in the localisation process; you may be creating your content in a CMS and tracking your progress in a PM platform, while also needing to share content with your localisation partner and their TMS. Imagine a world in which your project management system updates in real time as content is shared for translation between platforms. Our content connectors enable integration between multiple systems and allow our clients to orchestrate their very own workflow that gives them what they need the most – time.

Scenario 3: Enabling continuous localisation

As the demand for seamless, up-to-date multilingual content grows, businesses need more than just a static website translation. Continuous localisation extends beyond websites to ensure that all digital touchpoints—whether they’re e-commerce platforms, content management systems, or customer service tools—are consistently aligned with global markets.

And how does that work you may ask? The answer is integration! With Comtec’s content connectors, we enable a smooth flow of content between your systems and our Translation systems, making localisation an ongoing, automated process rather than a series of disjointed steps.

Read our article that explains continuous localisation in more detail.

Content Connectors enable integration across key platforms

Comtec’s content connectors streamline the localisation of a wide range of content across various platforms. By automating workflows and reducing manual intervention, we help businesses manage multilingual content faster and more effectively.

We’re able to integrate with the following systems:

1. CMS (Content Management Systems)

  • Examples: Contentful, HubSpot, Sitecore, WordPress, Webflow
  • How it works: Our connectors ensure content updates in your CMS are automatically detected and sent for localisation, so your website, blogs, landing pages, and other digital content are always up-to-date in every language.

2. File sharing platforms

  • Examples: Box, Dropbox, Google Drive, SharePoint
  • How it works: No need to manually upload and download files for translation. Our connectors allow direct integration between your file-sharing platforms and Comtec’s localisation workflows, making content management more efficient.

3. Product Information Management Systems (PIM)

  • Examples: Akeneo, Agility
  • How it works: PIM systems are key for e-commerce businesses. Our connector ensures product descriptions, specifications, and marketing content are localised without disrupting your workflow.

4. E-Commerce platforms

  • Examples: Shopify, Magento
  • How it works: Our content connectors enable fast translation updates of product pages, descriptions, and promotional materials to maintain consistency across your global e-commerce sites.

5. Version Management Systems

  • Examples: GitHub, GitLab, BitBucket
  • How it works: Remove the tedious nature of deploying code with a seamless, agile and integrated workflow.

6. Project Management & Productivity Tools

  • Examples: Trello, Monday, Jira
  • How it works: As part of a multi-system integrated workflow, we can link up with your project management software so typically manual admin tasks can be automated and updated in real time as localisation progresses.

7. Customer Service platforms

  • Examples: Zendesk, Zoho, Freshdesk
  • How it works: Localising customer service content is crucial for providing consistent, high-quality support. Our connector enables the translation of support tickets, FAQs, and knowledge bases in real time.

Building a content connector: Our process

At Comtec, we take a systematic approach to building content connectors. Our process ensures that every step is carefully planned and executed:

1. Technical discovery call

We begin with a detailed stakeholder call to understand your needs and requirements.

2. Access to systems

For a smooth integration, the client provides full administrator access to your software, enabling us to define the scope and workflows for localisation.

3. Mapping workflows and timelines

Together, we map out the localisation workflow, detailing the steps and defining the timescales for integration.

4. Development and integration

Our development team, in collaboration with your inhouse team, carries out the necessary work to integrate the connector into your platform.

5. QA and testing

Both Comtec and the client conduct thorough testing to ensure everything functions as expected, from content transfers to localisation processes.

6. Feedback and refinement

After testing, any feedback is reviewed and actioned, ensuring the final product meets your needs and expectations.
hubspot localisation

Key benefits of investing in a content connector

1. Connect multiple systems in one workflow
2. Orchestrate your very own, bespoke workflow
3. Free up resources and increase productivity
4. Faster product / content launches
5. Reduce translation management time and costs
6. Enable Continuous Localisation
7. Ensures content stays relevant for your audience
8. Reduced margin for error during content creation
Want to automate your localisation and keep content updated across platforms?
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